Brand preference and why?

Hello all, just curious to know what brand models you prefer to build and why, which ones you dislike and why or does it not matter at all, do you cross brands at all? Thanks in advance for your insights.

It’s not necessarily the brand I care about, but rather the model subject.
I tend to focus more on what models look good to me and what piques my interest.
But if there’s a brand I really go for right now, it would probably be TAKOM.